Review and Approval Procedures for Promotional Materials

Abstract

A survey study was conducted in Addis Ababa, Ethiopia, to examine current drug promotional practices and assess how promotional material gifts influence prescribing behavior. A total of 200 health professionals participated, including 100 drug promoters and 100 drug prescribers from both public and private institutions. Data were collected through structured questionnaires and supported by secondary sources. Findings revealed that most respondents preferred prescribing by generic name rather than brand name. Almost all promoters (99%) had contacted prescribers, and 97% of both groups believed promotional materials provided full and relevant drug information. While most participants agreed that promotion and material gifts are necessary, they felt the monetary value of such gifts should remain small. The study concluded that promotional activities accompanied by material gifts significantly influence prescribing behavior, particularly in private institutions. These findings highlight the need for stricter regulation and ethical oversight of drug promotion in Ethiopia to prevent biased prescribing and rising medication costs.